#CheersToSochi is a protest movement calling on the Olympic Olympic sponsors to speak out on behalf of Russia’s persecution of LGBT people. Russia is using law to deny LGBT Russians the exercising of basic human rights like speech, peaceable assembly, association and expression. The government is also failing to protect LGBT people from growing trend of violence, hate crimes, vigilantism, and horrendous torturous incidents that have become common. Despite the fact that evidence of these crimes is proliferating on social media as a new type of sport and entertainment, the Russian government generally refuses to investigate or prosecute these crimes. #CheerstoSochi uses parody of existing brand images to express disappointment, anger and outrage at these companies’ continued silence in the fact of human rights atrocities.

➜ Contact the #CheerstoSochi campaign at cheerstoSochi@gmail.com.